So you have your page, you have followers, now what?
To start with, Post. Post daily. The more often, the better. Reviews, genre news, funny (but RELEVANT) pictures and meme's. Just remember to stay on target for your page. If you're running an author page for your books in the romance genre, don't blindly share stories of zombies, or news of the latest celebrity meltdown. That's why I prefer the author page over a book page.
As an author page, I have my entire genre open to discussion. Books, movies, video games, discussions of the genre in general, in addition to the specific themes of my latest book or piece. Since my main bread and butter is Horror, I can touch on all of it. Action-Horror, Romantic Horror, Gothic, Paranormal.
That being said, coming up with two or three posts a day is not easy, even for me. As hard as it is, though, you don't want to spend an hour or two a day sitting there looking for stuff to post when you could (and should) be writing.
My answer to that, and one of the ways you can optimize your page AND your time, is to devote just one day a week to posts on your Facebook. Use the option to schedule your posts, so they pop up throughout the week.
This way, you can also organize your posts a lot better, like if you have a specific order you want to post things in, or have some posts that actually refer or respond to previous ones.
Scheduling your posts ahead of time ensures you have stuff to go up, without having to worry about finding stuff the day of, and if you can just devote a couple hours a week to that, it will save you a lot of time as well.
What else can you do with your posts? Hashtags. Or pound signs, whichever you grew up calling them. True, they are mainly a Twitter thing these days, but Facebook actually makes use of them as well! You can add them to the end of your post so that it will crop up when people go searching for those subjects. Use them for promotional tools, for example, when the post for this blog entry goes up on my Facebook page, I might add on #Blogging, #Marketing, #SocialMedia hashtags. Don't go too crazy though. The consensus seems to be that hashtags on Facebook have a "sweet spot" where too many of them actually seems to drive people away, even if they searched for one of the words you used. Maybe it comes across as desperate? I'm not sure, I'm simply helping to share what I've learned in my time around the internet. I'm not a marketing guru.
However, one thing I do know is that constant experimentation, education, and work are the keys to the kingdom of being a success in any kind of business, and whether you're an author, an artist, a craft-maker, or just silly; if you have a Facebook page to promote yourself, that's what you need to do.
One last piece of advice, connect your Facebook to your other social media. You can set it up so that when you post on your blog, it automatically uploads to your page, and when you post to your page, it automatically posts to your Twitter, or Instagram, or whichever. Take advantage of that! Especially if you have scheduled posts. Because then you're keeping all your accounts busy and active, with the time investment of just one. Just make sure you check those other outlets from time to time to make sure things are posting correctly.
Hope this little series was helpful to you all. We'll be back next week with something more writing/Horror related. I promise. Have a good week!