So, in the past six months, I've had the pleasure of taking part in two separate release parties on Facebook.
First was in July for my friend Karl Drinkwater's new release They Move Below.
Second was in September for Helen Treharne's release Hostile Relations.
Both events were fun and pulled in some new Likes to my own Facebook page as well as a few sales. They were a little different from each other though. Karl's was organized by himself, while Helen's was organized by a marketing company.
Karl's event was smaller, with only a handful of author's participating over the course of three to four hours. Everyone was present in the event, topics were chosen ahead of time, and full discussions continued for the entire event.
Helen's was a much larger event, stretching over 12 hours with almost a dozen different authors. Though, not every author was actually present for the release party, and instead scheduled posts through the PR company. Topics were more convoluted, and it was hard to come up with conversations starters, as there was no way of knowing if someone else had already planned to discuss a particular subject. Some of the authors who weren't present also scheduled posts that were nothing more than ads for their own works.
Now, I had a good time at both events, and I would encourage other authors to try one or two, whether you schedule it yourself, or work with a PR/Media company. It's a great way to bring different groups of fans together to discover new works from authors they might never had heard about otherwise and depending on your level of involvement, it can be a lot of fun.
I just want to drop a few tips if you want to set-up a party yourself, or if you get invited to one.
Check with the organizer about whether or not other participants have specific subjects they plan to go over. Then you can choose subjects yourself which aren't already going to have been discussed, or even talk to the other participant to see if there's a sub-topic they don't plan on touching, so you can have some overlap without reusing an entire subject.
Have your posts planned out ahead of time, if not written out entirely. Time is generally limited, with participants granted about an hour. Four posts is reasonable, giving 15 minutes for people to comment and discuss them before the next subject pops up. This should include an opening, and a closing post, which will likely include a quick bio and links to more information about you.
Take advantage of the different kinds of posts Facebook allows, including images, polls, and links. Granted, this may require the event organizer to give you permissions on the page, which is another reason to let them know what topics and posts you're planning ahead of time.
Choose topics and posts that invite discussion. Don't just drop in a meme promoting your own work with review quotes. People get bombarded with ads all over the place. This is a good chance to interact with people, so don't waste it. They're more likely to give you a chance if they see you making an effort to get out there and being personal, not just dropping ads for your own work and bouncing.
Stick around and participate. Just because your hour is up, doesn't mean the fun is over. With other authors sharing stories, links, and ideas, you might learn something you didn't know before, or get hit by a feral plot bunny. You might even make some new friends, opening the door to participating in more release parties or other events.
So definitely jump into one of these if you have the opportunity. They're usually free unless you hire a media company to run one for you.
Also, feel free to check out both Karl's and Helen's works! Click on the links to their pages at the top of this post, or click on the pictures of their covers here!